Branding Package

Over the course of a couple weeks, I worked on a branding package for my Computer Tech for Merchandising class. The assignment was to come up with a store/brand concept and create branding items for it in Illustrator. Those items included a logo, business card, hang tag, direct mailer, store signage, letterhead, and an envelope.

I named my business White Sands, a clothing store targeted towards 16-24 year old females and would be located in a coastal city. The store would sell clothing items ranging from merchandise advertising the respective city to nicer beachwear and casual apparel and accessories.


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