Magazine Project

Girl Next Door is the result of another fun assignment I’ve been working on for the last couple of weeks in one of my classes. Using InDesign, we had to create a magazine that featured an editorial, articles, and ads we had to create for real brands.

The title of Girl Next Door came from my idea of wanting to make a fashion magazine that didn’t feature outlandish outfit inspiration that I would never think to wear and one that mentioned real topics/dilemmas for finding outfits for specific occasions. This is why I made this a “Back to School” issue that focused on getting dressed for tailgates and football games. The forecast for trends in athletic wear was a topic that would interest my friends and I, as well as highlight being active outside of a traditional fitness magazine. If this were a real publication it would ideally be targeted toward 18-24 year old females.

Special thanks to my beautiful friends who modeled for my editorial and article images. You guys are the best.

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Trend Forecasting: Media Scan

Media Board

This semester, I am enrolled in a Trend Forecasting class. We recently did a project that involved scanning sources such as magazines, newspapers, movies, and TV shows, analyzing the information, and then creating a board based on the trends we found and how they would affect fashion. The two most prominent categories I found were using exercising as a way of stress relief and gender equality/LGBT acceptance.

I chose the former for the subject of my board. Through my sources I found quotes that I felt explained the trend well. I incorporated athletic wear and exercise images, as well as sweat drops in the background to add depth and meaning to the exercise element.

This project involved a lot of thinking abstractly…something I am trying to improve on. That factor made it a challenge, but eventually I was able to make something out of that big pile of magazine and newspaper scraps…which in the end, turned out okay I would say.

Branding Package

Over the course of a couple weeks, I worked on a branding package for my Computer Tech for Merchandising class. The assignment was to come up with a store/brand concept and create branding items for it in Illustrator. Those items included a logo, business card, hang tag, direct mailer, store signage, letterhead, and an envelope.

I named my business White Sands, a clothing store targeted towards 16-24 year old females and would be located in a coastal city. The store would sell clothing items ranging from merchandise advertising the respective city to nicer beachwear and casual apparel and accessories.

Folklore Video

Scene 2 - Rabbit FamilyBrer Rabbit Earns a Dollar-a-Minute

This semester I am in an art class called Digital Techniques in Visual Arts. Prior to the first day I had no idea this class would be heavily video based…imagine my feelings as I’m 21 miles out of my comfort zone for this. The link above will lead you to my first video project using Adobe Premiere Pro and After Effects.

We had to create a video based on a folklore story of our choice. I chose to use an American folklore story called Brer Rabbit Earns a Dollar-a-Minute. The story follows Brer Rabbit as he comes up with a way to avoid getting caught stealing Brer Fox’s goober peas.

For the images, I was lucky enough to find original illustrations from the books that featured the stories of Brer Rabbit, which made it easy to keep a consistent theme throughout and make it more cohesive. I did color the images myself in Photoshop to separate them from the background and make the characters stand out, I think it helps add to the storybook theme I was going for.

Before the project I had no idea how to use Premiere Pro, so that definitely posed a challenge within itself. Then, I had to go and make it more challenging by deciding I wanted to make the text appear to be typed in with a typewriter and Premiere Pro doesn’t have an effect to do that. So, I had to utilize Google and taught myself how to use Adobe’s Dynamic Links with After Effects to get the look I was going for.

Click on the link above, check the video out and enjoy!

Brand Concept Board

assignment01finalThis isn’t one of my typical projects, but it was one I was assigned for school. We had to select a fashion collection and create a board that showed the aesthetic. I chose Victoria Beckham’s Ready to Wear Spring 2017 collection. The collection featured crushed velvet and floral patterned textiles. I selected five colors that I felt represented the collection and five images that represented elements on the garments as well as the target market.

The board is titled Velvet Ease to reflect the fabric used and the easy going look of the collection. For the assignment we had to come up with three adjectives that described our overarching theme; I chose structured, feminine, ease. As far as design choices go, I wanted to keep everything soft; which is why I chose to keep all of the corners rounded and chose a natural textured background.